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Brand Engagement Startup Yoobic Raises $25 Million

Insight Venture Partners led the round with participation from Felix Capital.

YOOBIC, whose platform provides real-time monitoring of retail operations, is today announcing $25m (£18.8m) of new funding. The round was led by Insight Venture Partners, a New York-based venture capital and private equity firm. Felix Capital, the London-based venture firm who led YOOBIC’s Series A in November 2016, also participated. The investment will fund the company’s growth plans, with 100 new employees brought on board in London, Paris, New York and Tel Aviv within the next year, strengthening its sales & marketing, project management, R&D and product development teams. It will also finance the development of new product capabilities, and expansion into the US, with a New York office opening in September of this year. Headquartered in London and founded in 2014, YOOBIC is a mobile-first solution that helps retailers improve in-store operations (such as promotions and visual merchandising) and simplify communication between HQ and stores in order to provide a better and more consistent customer experience. YOOBIC is used by more than 100 leading retailers across the world. The solution is used in more than 200,00 stores in 44 countries. Its clients include fashion brands such as Lacoste, The Foschini Group and The Kooples, grocery retailers like the Casino Group and Aldi UK, automotive brands such as Peugeot and Citroën, as well as multiple luxury brands. Fabrice Haïat, CEO and Co-founder of YOOBIC, comments: “YOOBIC is growing very quickly. We had revenue growth of 143% from 2016 to 2017. We’ve doubled the size of our team in the last 12 months and we now have 100 employees. We are the leading retail operations solution in Europe. Each month, more than 100,000 tasks are performed by our clients in our application.YOOBIC, whose platform provides real-time monitoring of retail operations, is today announcing $25m (£18.8m) of new funding.

The round was led by Insight Venture Partners, a New York-based venture capital and private equity firm. Felix Capital, the London-based venture firm who led YOOBIC’s Series A in November 2016, also participated. The investment will fund the company’s growth plans, with 100 new employees brought on board in London, Paris, New York and Tel Aviv within the next year, strengthening its sales & marketing, project management, R&D and product development teams. It will also finance the development of new product capabilities, and expansion into the US, with a New York office opening in September of this year. Headquartered in London and founded in 2014, YOOBIC is a mobile-first solution that helps retailers improve in-store operations (such as promotions and visual merchandising) and simplify communication between HQ and stores in order to provide a better and more consistent customer experience. YOOBIC is used by more than 100 leading retailers across the world. The solution is used in more than 200,00 stores in 44 countries. Its clients include fashion brands such as Lacoste, The Foschini Group and The Kooples, grocery retailers like the Casino Group and Aldi UK, automotive brands such as Peugeot and Citroën, as well as multiple luxury brands.


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