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Salesforce Buys Israeli Analytics Company Datorama

The acquisition price was not disclosed but it is expected to be more than $500 million

Datorama is a global technology company providing the leading Marketing Intelligence solution for data-driven enterprises, agencies, publishers, and platforms.

Datorama’s artificial intelligence- (AI) powered, SaaS platform gives marketers the ability to centralize all of their data into one single source of truth. This automates reporting across channels and campaigns, and provides marketers with a seamless, always-on optimization capability across every performance, impact, and customer loyalty KPI.

Datorama's CEO and Co-Founder Ran Sarig said today that "With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers".

"Datorama enables more than 3,000 leading global agencies and brands–including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare to make sense of all of their marketing data across campaigns and channels. By integrating and harmonizing this data, marketers can visualize, analyze, and take action on valuable real-time insights to optimize every marketing investment and activity".

Mr. Sarid added that "Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. For Datorama customers, today’s announcement means more of what you love and have come to expect from Datorama. We will move with greater speed and support. We couldn’t be more excited about this opportunity".

Datorama Ltd. was founded by Ran Sarig, Katrin Rabint, and Efi Cohen in 2012. The company has 330 employees in Israel and in 17 cities worldwide, including New York, London, Tokyo, and Sydney.

The company raised to date $50 million from Lightspeed Management Company LLC, Marker LLC, and Innovation Endeavors.

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