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Dynamic Yield Raises an Additional $32 million and Expanding Its Platform to the Physical World

Dynamic Yield has raised $77 million to date from investors including Bessemer Ventures, Vertex Ventures, the New York Times, Lanta Capital, Deutsche Telecom, Marker, Emerge, Innovation Endevors and Chinese search engine Baidu.

Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32M in Series D funding led by Viola Growth, with participation from Union Tech Ventures. The funding will enable Dynamic Yield to power individualized experiences beyond web — across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere platform.

Recently, in its research entitled Predicts 2018: Brand Relevance Under Fire, Automation on the Rise, Gartner estimates that “by 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.” And in its first ever 2018 Magic Quadrant for Personalization Engines, Gartner evaluated 18 solution providers in the market. Dynamic Yield was positioned the highest on the ability to execute axis and furthest on the completeness of vision axis in the Leaders quadrant.

“At a time when Amazon Go stores already let shoppers check-out with their smartphones and nearly all airlines have switched to self-service check-in kiosks, it’s hard to imagine a future where almost every customer interaction isn’t personalized,” said Liad Agmon, CEO and Co-Founder of Dynamic Yield. “The truth is, these technologies of the ‘future’ aren’t as far from ubiquity as we may think, and that’s why becoming a core component in experience delivery for brands is the vision for Dynamic Yield as we continue to build a platform that meets the demands of an increasingly connected world.

The latest investment will help to accelerate product innovation in the form of a comprehensive set of personalization APIs, enabling businesses to personalize every digital channel and customer touchpoint at scale. In addition, the round will fuel the expansion of an already vast partner network, doubling down on integrations similar to that of Salesforce Commerce and Marketing Clouds which allows mutual clients to sync and personalize all points along the customer journey.

“Capitalizing on the global digitization trend, eCommerce growth, and personalization as a must-have capability, Dynamic Yield brings a unique, end-to-end personalization platform. With its differentiated capabilities, it has succeeded in acquiring hundreds of global customers, including many of which are top-tier brands,” Natalie Refuah, partner at Viola Growth. “This funding, together with the company’s great technology, skilled entrepreneurs and one of the best management teams we have seen, will allow it to maintain its leadership position in the personalization market, to tap into other verticals, and to continue developing its state-of-the-art technology.”

Dynamic Yield’s unique personalization technology combines machine learning and predictive algorithms to build customer segments, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging across all digital channels including email, web and mobile apps. The platform customizes experiences for more than 600 million users each month for its 200+ brands such as HelloFresh.

“At HelloFresh, experimentation is at the core of everything we do and Dynamic Yield has enabled us to truly optimize online customer journeys,” said Eleanna Smpokou, Senior Product Performance Manager at HelloFresh. “Whether we’re meeting a user for the first time or engaging with loyal subscribers, Dynamic Yield provides us with the tools we need to deliver the freshest possible experiences.”


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